The Stick Fried Rice project aims to create a unique fusion of classic Chinese fried rice and skewers, transforming it into a modern dining brand loved by today’s consumers.

Our creative team collaborated with Stick Fried Rice, focusing on the core concept of “creative pairing and distinctive flavors,” to redefine the brand image of these traditional dishes. From visual design to brand storytelling, we worked to enhance Stick Fried Rice’s competitive edge in the market.

By combining carefully selected ingredients with signature sauces, we emphasized the quality and complementary uniqueness of their products, allowing consumers to savor not only the taste but also the sincerity and passion conveyed by the brand.

Stick Fried Rice—bringing innovation, quality, and flavor to a new street dining experience.