Our design agency had the pleasure of working with bbento, a leading provider of benefits modules for businesses. We collaborated with the bbento team to develop a brand identity that accurately reflected their platform's benefits and features.

The bbento logo was designed with the concept of the two "b's" in mind. The smaller "b" is shaped like a diagonal heart, representing the benefits of the platform, and is integrated into the larger "b," which symbolizes the overall bbento platform. This design concept effectively communicates the platform's core value proposition of providing a comprehensive suite of benefits to users.